Ten years of legislative breakfasts in Pennsylvania during National Child Abuse Prevention Month, designed to raise money and awareness for the Pennsylvania Family Support Alliance (PFSA), had resulted in no reduction in reports of child abuse. Working with Nell McCormack Abom Communications, PFSA looked to reinvigorate the program that targeted “mandated reporters”—those required under law to report child abuse—along with the general public. Its success has earned first place in the “Cause-Related Marketing” category of Ragan’s 2017 PR Daily Awards.